Meet Don Sexton

Don Sexton is Professor of Marketing and of Decisions, Risk, and Operations, Columbia University. Don received his Ph.D. and M.B.A. from the University of Chicago in the fields of economics and mathematics, has been teaching for more than forty years at Columbia, and is a recipient of the Business School’s Distinguished Teaching Award. Don teaches regularly at the China Europe International Business School in Shanghai and has also taught at INSEAD, the University of California-Berkeley, the Australian Graduate School of Management, Skolkovo (the Moscow School of Management), the U.S. Business School in Prague, the Hong Kong University of Science and Technology, and the Indian School of Business. His articles have appeared in numerous publications such as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, and Management Science. He is the author of the best-selling Marketing 101 (Wiley), translated into several languages including Chinese, Polish, Indonesian, and Turkish, Branding 101(Wiley), translated into Russian, and Value Above Cost (Wharton School Publishing), which explains how marketing determines financial performance. He is frequently quoted in media such as the New York Times, Business Week, Advertising Age, WCBS, and Beijing’s China Economic Daily. His research concerns marketing and branding strategy and return on marketing investment. He is a recipient of the 2011 Marketing Trends Award for his path-breaking work on the development of marketing and branding strategies.

Don is the founder and president of The Arrow Group, Ltd.®, a firm that provides consulting and training services in the areas of marketing and branding to companies such as GE, Pfizer, IBM, Unilever, Citi, Boeing, Sony, Verizon, Pepsi, and DuPont.